Marketing through Online Social Networking Communities Essay

Marketing through Online Social Networking Communities - Essay Example It is about reaching your customers, both existing and potential, at the right time, in the place with the right tactics. This essay will essentially deal with what social networking communities are, the ramifications that they have on their customers who are also users of these social networking communities and the marketing and brand related activities they employ to target this segment. Social Networking Communities-a phenomenon Very aptly put by Jeremiah Owyang (2007), Online communities group together people who share similar interests and are involved in the exchange of information and connected over the Web. Online social network sites are a broader category of the same nature that allow individuals to connect with people known or unknown to them by creating profiles through which they manage their contacts and interact with them. The differences between the different social media networks is blurring with time with the only differentiating factor the level of restriction enab led on the community or site that determines the kind of members who join it. Facebook, Friendster, MySpace, LinkdIn, Cyworld, Ning, Spruz, among many others, are examples of such communities and sites. Social Networking sites, over the past century, have evolved from being general social sites to more specific sites, such that one can now find an online social networking community for virtually anything including friendship sites, alumni networks, career related and hobby specific. The features these sites boast are becoming more and more sophisticated. As users become more savvy their needs and means to stay connected also become sophisticated which pushes for these sites to enable features such as photo-sharing, video-sharing and private messaging. Most social networking sites become a phenomenon due to their sheer nature, however, it is very common to find people segregated on the basis of nationality, gender, sexual orientation, age interests and so on (Boyd & Ellison, 2007). A nother important differentiating factor of online social networking communities is their being anchored around people or interests. The trend in today’s social networking landscape indicates that these sites and communities are evolving to form well integrated ‘egocentric’ networks that defy the concept of small closed groups (Boyd & Ellison, 2007 cited in Wellman, 1988, p. 37). Boyd (2006) purports that these sites behave as â€Å"networked public spaces† (Boyd & Ellison, 2007) in the virtual world that allow users to interact as they wish even when it is not possible to do so in the offline or real public spaces. Online social networking communities therefore, serve to bridge the gaps between the online and offline worlds of its users, making them a central part of their lives. Marketing in the Social Media Landscape The rising trend in social networking sites has important ramifications on businesses and marketers. Each day as users grow exponentially, more time and attention is dedicated to social networking sites subsequently increasing their monetary worth. Businesses have discovered that marketing through social networking communities contains a landmine of opportunities, not to make money per say, but to engaging customers. People on social

Uniformly Accelerated Motion Assignment Example | Topics and Well Written Essays - 1000 words

Uniformly Accelerated Motion - Assignment Example The graphical representation for movement along straight line includes plotting distance against time is always regarded as positive. The curve of this graph never reduces take for instance the speedometer and odometer in a vehicle. Since the displacement is termed as the vector quantity, it can be graphed against the period if we confine the motion of a line and then use the positive and the negative signs in specifying the direction. However, it is a conventional practice plotting displacement along straight line against time with the help of a scheme. Such graphical representation along the x-axis may be positive or negative. The graph can either be a plus and get more plus or negative and get more minus. In the two cases, the curve would be a positive slope and the object will be a positive velocity. Additionally, the graph might be positive, have less positive and or a minus, and have more minus. In the two cases, the curve would have a minus slope and the object will be a negat ive velocity. The instantaneous velocity of any given object at any given time will be the displacement slope against the time graph. Therefore, it can either be +ve, -ve, or even zero. The instantaneous acceleration of the object at a given time will be the gradient of the velocity against the time graph at that given time. For the constant motion and velocity along the x-axis, the x graph against t graph is represented as the titled straight line. For the constant motion and its acceleration, the v against the t graph is represented as a straight line (Bueche and Eugene, 134).