Business-Millennial generations Essay Example | Topics and Well Written Essays - 750 words

Business-Millennial generations - Essay Example It is also important to note that this generation Y is also coined with the millennial generation because this generation simply refused to connect themselves with their earlier generations and were partly affected by the rise of technology also. (Winograd & Hais, 2008). What significance this generation can hold for a company can provide an important insight into the different attributes and characteristics of a completely new market segment which can be served with greater penetration. This report will discuss some of the most important attributes of the generation millennial for Penrose Media Co willing to penetrate and study this cohort to understand their work behaviors and attributes. Generation Millennial belong to an era which witnessed significant political struggle within US as they not only witnessed cold war but also fierce battles in Iraq war also. Though there are very rough estimates of the actual size of this generation however, some estimates suggest that generation Y comprises of almost sixty million individuals who have relatively more distinguished characteristics than previous generations. The most important strength of this generation is the fact that they are well aware of technology and are using social networking and other technological tools to capitalize on opportunities offered by digital world. It is because of this reason that they are often called digital natives as they are more familiar with the technology and are using it in more commercial manner. (Jayson). They are self assured and optimistic therefore they tend to have more inclination towards academic curiosity and as such more intellectual and socially engaged actions motivate them more as compared to their previous generations. What is also significant is the fact that due to their awareness of the technology they are more connected with each